Liberation is a Community Interest Company (CIC), which ensures that it must be run
100% for the benefit of its ‘Community of Interest’ which in this case is smallholder
nut farmers and gatherers in developing countries.
Where do the nut farmers who co-own Liberation come from?
Malawi, Mozambique, Nicaragua, El Salvador, Bolivia, Peru, Brazil and India and they
grow peanuts, cashews and Brazil nuts with macadamias coming shortly. These farming
organisations consist of 22,000 farmers.
Is Fairtrade really fair?
Fairtrade means better terms of trade and decent production conditions. It’s thought
that around seven million people benefit from Fairtrade – farmers, workers and their
families. Fairtrade is never claimed to be the answer to all the world’s ills, but
for the farmers involved it gives a path to a better life with more security for
themselves and their families.
How much money do the farmers really get?
What we guarantee is that producers will receive a price that is equal to the non-Fairtrade
price when market prices are high and greater than the non-Fairtrade price when prices
are low. Farmers are part of a secure, long term trading relationship. They will
also receive the Fairtrade premium and the additional benefits of being part of Liberation.
Liberation does all it can to keep administrative and marketing costs low so the
maximum can be returned to the farmers.
Where can I buy Liberation and Harry’s Nuts! from?
Liberation and Harry’s Nuts! are now widely available across the UK in most major
supermarkets. Liberation can be found in Waitrose, while Harry’s can be found in
Waitrose, via Ocado, Tesco, Sainsbury's and Oxfam. They can also be found in vending
machines, convenience stores, catering establishments and other small businesses.
What’s so special about Harry’s Nuts!?
Well there’s the delicious extra-roasted taste, developed with Harry’s help. He loved
the way they eat roasted groundnuts (peanuts) in Malawi when he tasted them during
a trip and wanted to replicate that over here.
Harry doesn’t make any money from the brand and has visited Fairtrade peanut farmers
in Malawi – the farmers who grow some of the peanuts which go into Harry’s Nuts!.